Instructor Bio: Bogi Lateiner

WTI Classes

• Creating a Buzz: Low cost customer acquisition strategies
• Recruiting and Training TechniciansRecruiting and Training Technicians
• Dating your Customers: World class customer retention methods
• Marketing in the Digital Age

Professional Background

Bogi is a dealer trained BMW technician and the sole owner of the award winning repair shop 180 Degrees Automotive in Phoenix, AZ. A writer, a speaker, and a teacher, Bogi is passionate about improving the reputation of the automotive industry and changing the way women, in particular, feel about cars and the automotive repair experience. Bogi teaches automotive basics to women around the country. She has presented to thousands of shop owners, managers and other small business owners all over the country at conferences, in the classroom and on site at businesses. Bogi also appears as one of three female mechanics on All Girls Garage on Velocity Channel.

Professional Accomplishments

Bogi started out as an outsider to the automotive industry. As a young woman first learning to drive, her experiences at repair shops led her to want to learn about her car to feel less vulnerable during the repair process. She surprised everyone when she fell in love with working on cars and the automotive industry as a whole and decided to pursue automotive repair as a career. After attending Universal Technical Institute, Bogi went on to BMW factory training through the BMW STEP program and worked as a dealer technician for 7 years. While she loved working on the line as a technician, she missed customer interaction and had a vision for an auto repair shop where no one would ever feel the way she did as a young driver. She started 180 Degrees Automotive in her driveway in 2006, learned everything the hard way and has since grown her shop into an award winning, nationally recognized facility that runs without her. Bogi brings her experience as the “girl on the other side of the counter,” as a technician and as a shop owner, as well has her incredible passion for the industry to her teaching and speaking. She offers unique perspectives on ways to improve the customer service experience, improve the quality of life for technicians, shop managers and owners, and improve the industry’s reputation as a whole. Bogi is an expert on non-traditional customer acquisition and retention techniques, providing world class customer service, and inspiring and leading teams and individuals to success. Bogi has spoken and taught thousands all over the country, written and been featured in articles for both industry and non-industry publications. Her passion for the automotive industry is difficult to miss, and as a result, her presentation style is engaging, informative, inspiring and dynamic. Bogi also hosts the Automotive TV show All Girls Garage, is an industry spokesperson, teaches women’s car care classes, and performs shop evaluations and assessments for independent repair shops across the country.